Future of Work
The Real ROI of a Sustainable Work Culture

The Real ROI of a Sustainable Work Culture

Anna Dearmon Kornick
Head of Community
March 9, 2022
Updated on:

The Real ROI of a Sustainable Work Culture
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We believe that the future of work is sustainable. However, our recent survey found it’s not fully sustainable for everyone, yet. 

We surveyed more than 1,000 full-time knowledge workers in the US, to find out how culture impacts revenue, innovation, retention, and more. We found that actively investing in building a strong, inclusive, and empathetic culture is now an absolute business imperative. To stay competitive in today’s tight talent market, business leaders and managers must actively champion work/life balance while accounting for each team member’s individual time and flexible working preferences. Companies that are slow to evolve risk getting left behind.

Our report, Happy and Productive: The real ROI of a sustainable work culture offers practical ways to improve your company culture, and become more profitable and productive in the process. Read now to learn how you can build a more sustainable workplace culture, starting today. 

Read now!

For a great summary, check out this video on the Future of Work from our Head of Community:

Our survey revealed three main trends:

1. A Concerning Gender Gap

Women are more than twice as likely as men to feel their work culture is very unsustainable. This is especially true for working mothers. 

Single mothers ranked more time to focus on their tasks as the top attribute that would improve the sustainability of their work culture. For working moms overall, nearly half say that having more time to focus on tasks they’re responsible for would improve the sustainability of their job.

2. A Leadership Gap

Senior leaders feel best about their workplace sustainability. Just 5% of senior leaders feel their workplace culture very unsustainable versus more than 20% of individual contributors. 

This perception gap may be slowing companies’ ability to change their workplace culture

Leaders may not be as empathetic or aware as they could be when it comes to what the majority of employees are experiencing. 

3. A High ROI for Sustainability 

Our survey examined the ROI of a sustainable work culture. 

Our survey showed employees believe their work culture impacts their company’s:

  • Ability to grow
  • Ability to innovate
  • Employee engagement
  • Retention 
  • Referrals

Most people (70%) feel their work culture impacts their company’s ability to grow, and believe this could have a direct impact on profits and long-term health of the business. 

We also found that 71% of workers at sustainable workplaces feel their workplace culture improves how engaged they feel with their work.

And a sustainable workplace culture impacts retention. Workers at companies with unsustainable cultures are more than nine times as likely to say they don't see themselves at their company in the next 12 months. 

Read the report now to learn more about what we found, as well as the three key ingredients for building a sustainable workplace culture.

Read the report!

About the author

Anna Dearmon Kornick

Anna Dearmon Kornick is a Time Management Coach and host of It's About Time, a podcast about work, life and balance. As Head of Community at Clockwise, Anna is on a mission to help the world spend time on what matters.

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